Analysis.

One driver, one market, one head-to-head vehicle comparison. Each case study names the person, states their annual mileage, applies their local utility rates and gas prices, and walks through the 5-year math line by line. When the analysis produces a gas-wins verdict, that's what we publish. When it produces a coin-flip result, we say that too. Ten studies live so far, spanning six EV wins, two gas wins, one hybrid win, and one tie — variety in outcomes that no honest analysis can avoid.

Browse all 10 case studies →

Guides answer the questions case studies can't answer alone — questions that require pulling patterns across multiple markets and vehicles. Round-up analyses, best-of rankings by use case, buyer's guides, and analytical frameworks that reference specific case studies where the framework has been applied. Two guides live below.

More guides in development — buyer's guides by mileage tier, EV depreciation analysis, and use-case rankings.

Every state's EV incentive landscape looks different. Some states offer $5,000+ in credits and rebates. Some offer nothing. Some had programs that expired. Some have income restrictions or MSRP caps that many buyers miss. State-by-state deep dives will document each state's current programs, eligibility rules, expiration status, and the specific applicant scenarios where each program works — with cross-references to relevant case studies.

Building this section next. Starting with the 15 states that have active EV programs — Colorado, Massachusetts, Oregon, California, New York, and others.

Utility rate structures often matter more than state incentives — a well-designed EV time-of-use rate can save thousands more than a one-time rebate. But utility programs are opaque, confusingly named, and rarely well-explained to customers. This category will document each major utility's EV-specific rate plans: how the tiers work, what the blended rate looks like for typical overnight-heavy charging, what enrollment requires, and which customer profiles the plan fits.

Coming soon. Starting with the utilities featured in our case studies — Xcel Energy, DTE, ComEd, PGE, Georgia Power, SRP, Seattle City Light, Reliant, Eversource.

The EV question isn't just about the car — it's about where and how you charge. This category will document DC fast charging availability by metro, analyze charging deserts, track planned buildouts (Tesla Supercharger expansion, Electrify America, EVgo, ChargePoint, IONNA), and examine the economics of home vs. public charging by driver profile. For fleet and commercial applications, we'll cover the infrastructure programs and utility partnerships that make large-scale EV adoption feasible.

Building this section using data from EIA, DOE Alternative Fuels Data Center, and network operators. Metro-level analysis for major US markets to follow.